NFL Tinkers With Its Ad-Break Structure

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NFL Tinkers With Its Ad-Break Structure

It has been widely reported that NFL ratings are down….an interesting tidbit in the article states that “when buys for all league-affiliated properties are bundled together, the NFL’s in-game presence adds up to a staggering 4,069 airings at a value of approximately $129 million.”

In our humble opinion, if the NFL had someone willing to pay for that airtime they wouldn’t be running such a large volume of ‘fill”.