The ‘high road’

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The ‘high road’

I will always advocate the ‘high road’ in marketing over the ‘shock value’ or ‘elevator pitch’!

 

Idris Elba Reminds Grown-Ups Their Dreams Can Still Come True

Campaign for U.K. Beverage Brand Purdey’s Encourages People to Fulfil Their Potential

http://creativity-online.com/work/purdeysidris-elba-thrive-on-hero/46637